Tyson Introduces the Bonici® Brand Pizza

""Springdale, Ark. —October, 2009—The most complete line of pizzeria products is now available all under one brand name—Bonici®—The Pizza Brand from Tyson Food Service.

 The Bonici® brand is the only brand of pizza products backed by the support and insights of one of the most trusted names in foodservice, known for exceptional product quality, innovation and service. The brand represents a full-line portfolio of toppings, doughs and crusts, wings and other value-added products.

 “In this uncertain economy, we at Tyson Food Service are often reminded of the struggling economic times in which John Tyson founded our company. It was a time that demanded courage and investment—just like today,” said Rodger Starnes, vice president of food service marketing and customer development, Tyson Foods, Inc. “Our courage to innovate and offer a full line of pizza products we’re proud to put our name on, and that our customers can be proud to serve, is another way we are Working at the Heart of Your Menu.”

 According to Technomic, 77 percent of consumers eat pizza more than once per month, and 35 percent eat pizza more than once per week. Its 2008 Pizza Consumer Trend Report found that the pizza category grew more than any other major food category, on a percentage basis, with a 12 percent increase over the prior year. U.S. pizza sales totaled nearly $37 billion in 2008, and the foodservice segment continues to grow (NPD Group).

 The new extensive line of Bonici pizza products offers toppings in a variety of sizes, styles, flavors and price points; doughs and crusts, from nearly scratch to heat-and-serve; new popular add-ons customers crave with pizza, such as wings and boneless wings for pizza ovens; and more, including meatballs in a wide range of styles and sizes for everything from pastas to meatball subs.

 For Bonici® product specifications and on-trend menuing ideas, go to www.bonici.com, call 1-800-24-TYSON or contact your Tyson Food Service representative.

 Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 107,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.