Tyson Foods Ranks #1 in New Product Development for the Fifth Year in a Row

SPRINGDALE, Ark. (February 1, 2008) – For the fifth straight year, Tyson Foods, Inc. was ranked number one in new product development in the foodservice industry.

According to a nationwide study by Cognitio, a foodservice product potential measurement company, Tyson Foods finished first in doing the best job of bringing new products to foodservice operators. The results were based on feedback from more than 800 foodservice operators who named 361 different food manufacturers.

“New products are a challenge in any industry and foodservice is no exception,” according to Cognitio officials. “The rankings in this report measure how effective foodservice manufacturers are at introducing valuable new products (and) Tyson has ranked number one overall since this study began five years ago.”

Tyson Foods came in first in every attribute measured in the study, including-”  Understanding the nature of the customer’s business and needs”Doing the best job of making the customer aware of its new products”  Providing the highest quality/most consistent quality new products”Having a sales force that is the most knowledgeable and best prepared to meet customer needs”  Doing the best at providing the basic new product support the customer needs “Our drive to answer ‘what’s next’ in foodservice keeps us in a mode of continuous discovery, committed to creating unmatched products that meet consumers’ evolving tastes,” said Rodger Starnes, vice president of food service marketing and customer development, Tyson Foods, Inc. “The Tyson Discovery Center has enabled us to combine consumer insights with our culinary expertise to bring new high-quality products to market more quickly. We are pleased to be recognized for the fifth year by Cognitio because of the hard work of our people and their dedication to innovation and meeting the needs of our customers.”

Examples of Tyson foodservice products cited in the Cognitio study include Wings of Fire® chicken wings, Fully Cooked Sluggers® Drumsticks, Chicken Fries, and Chicken Chips.

For more information on Tyson Food Service products, menuing ideas, merchandising materials, and special offers, visit www.tysonfoodservice.com, call 1-800-24-TYSON, or contact your Tyson Food Service representative.

To download the complete 2007 Cognitio New Product Scorecard visit www.cognitio.us .

Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 80 countries. The company has approximately 104,000 Team
Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and
environment entrusted to it.