SPRINGDALE, Ark.—The summer edition of the Tyson Food Service Insights and Discovery newsletter explores tactics operators can deploy in today’s economic environment to drive traffic. The research, conducted by Technomic, found that by providing value to the consumer, successful operators have been able to continue to drive traffic through their doors. This is accomplished by understanding what consumers want and adjusting to rapidly changing market dynamics.
“Value” is the name of the game today, and that means good-quality meats, flavorful ingredients and special touches that justify the expense of dining out. Consumers are gravitating towards items that are lower in price but still a step above the norm. Despite the economic situation, consumers are not willing to sacrifice quality.
This edition serves to not only help operators understand how to drive traffic, but also provide ideas for how they can apply Tyson® product solutions to meet their customers’ needs.
Tyson Food Service offers the Insights & Discovery newsletters as part of its commitment to innovation and discovery. Produced by Tyson Food Service Marketing in collaboration with Technomic, Inc., a fact-based food industry marketing research and consulting firm, the newsletter offers consumer-centric insights into attitudes and behavior that identify trends affecting all foodservice segments.
To download the summer edition of Insights & Discovery, “Driving Traffic,” visit http://www.tysonfoodservice.com or call 1-800-24-TYSON.
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About Tyson Foods
Tyson Foods, Inc. founded in 1935 with headquarters in Springdale, Ark., is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 107,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.