SPRINGDALE, Ark. (May 20, 2009)—Delivering value and quality in today’s economy was the central theme of the Tyson Food Service booth at the 2009 National Restaurant Association (NRA) Show May 16-19 in Chicago.


By keeping a constant pulse on the state of the economy through monitoring economic indicators, Tyson Food Service has evaluated and refined its innovation strategy over the last year to ensure the manufacturer had the best products and programs in place to help operators survive the downturn. The company’s marketing and product development efforts were refocused to provide value solutions for foodservice operators—to help their menus stay strong during uncertain times.


While today’s consumers look for ways to stretch their dollars, great food is still what they value most. And because value means something different to everyone, Tyson Food Service identified and employed several value strategies to drive new product and menu development efforts.


These strategies were the core for the launch of the Tyson® Value Collection, a product line that includes 100% all-white-meat chicken tenders and patties, Shaved Steak® Beef, premium whole-muscle Right Size™ Filets, Value Meatballs and more. At this year’s NRA Show, Tyson Food Service is introducing its newest addition to the Value Collection, Tyson® Chicken Twists™—a new form of chicken that gives operators’ menus an updated twist. The Value Collection allows operators to create their own value menu options in order to remain competitive in today’s marketplace.


In 2008, Tyson Food Service introduced Ideas @ the Heart of Value™, a six-part comprehensive menuing and merchandising support program, to offer practical menuing tips operators can implement, such as bundling and takeout strategies. The goal is to provide relevant, simple, actionable ideas operators can utilize with minimal effort. Within six months of launching Ideas @ the Heart Value, there have been more than 115,000 downloads of recipes, menuing ideas and merchandising support from the Ideas @ the Heart of Value Web site.


The company also recently introduced new Bonici® chicken products, including toppings and wings and boneless wings—specifically designed for pizza ovens. Bonici® is the pizza brand from Tyson Food Service, representing a full-line portfolio of toppings, doughs and crusts, wings, meatballs and more, all backed by the expertise, insights and quality service of Tyson Food Service.


In its humble beginnings, the company’s founder, John Tyson, drove a Tyson Farms delivery truck bearing the credo, “When Better Chickens Are Hatched, We Will Hatch Them.” The Tyson commitment is, always has been, and always will be, to deliver products operators are proud to serve with the assurance of quality they expect. The Tyson Food Service booth at the NRA Show will feature an original truck from the Tyson family fleet as a representation of the company’s heritage and ongoing commitment to delivering “Better Chickens” because when it comes to the safety of products and trust of customers, the company only puts its name on products it is proud to sell. It’s how Tyson Food Service keeps tradition alive and Working @ the Heart of Your Menu™.


For more information about products and services from Tyson Food Service, call 1-800-24-TYSON or visit http://www.tysonfoodservice.com.

About Tyson Food Service

Tyson Food Service is the foodservice division of Tyson Foods, Inc. Founded in 1935 with headquarters in Springdale, Ark., Tyson Foods, Inc. is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 107,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it. 

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