Tyson Food Service Introduces Ideas @ the Heart of Value Volume 3-Share Fare

SPRINGDALE, Ark. (July 2008)-Tyson Food Service introduces Share Fare, the third platform in the Ideas @ the Heart of Value series. In today’s tight economy, people are looking for ways to cut back without cutting out activities and pleasures, which has brought back renewed enthusiasm for sharing. Share Fare identifies new ways to get your fair share of your customers’ sharing mindset with delicious ways to justify one of your customers’ favorite pastimes-eating out-even when their budgets are tighter than ever.

Tyson Food Service is committed to helping operators during these tough times with the Ideas @ the Heart of Value s series, a six-volume web-based program of newsletters and microsites designed to help you retain customers, show good value and demonstrate that you understand challenges customers face. Each volume addresses a value proposition and offers menuing ideas and downloadable merchandising materials to support your promotion of value items on your menu.

Facilitating sharing and welcoming diners who want to share is a great way to strengthen relationships with customers during these economically tight times. Sharing can increase customer frequency and increase guest check averages by serving extra drinks, appetizers, salads and desserts.

To explore the third edition of Ideas @ the Heart of Value, sign up for future volumes, and to access all of the menuing ideas, complete recipe information, menu descriptions, and downloadable merchandising materials, visit

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About Tyson Foods, Inc.

Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves.   Tyson provides products and service to customers throughout the United States and more than 80 countries. The company has approximately 104,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.