Tyson Food Service Demonstrates Innovation Leadership with New 100% All-Natural Line

SPRINGDALE, Ark (May 2007).­Tyson Foods, Inc. is converting its entire food service line of marinated, uncooked chicken to 100% All Natural(tm).  The company’s non-marinated, uncooked chicken, which is already produced without artificial ingredients, will also be marketed under the 100% All Natural banner. 
 
Tyson is the first food service manufacturer to offer a full line of marinated, uncooked, all natural products.  The company uses a proprietary process called Enhanced Flavor Technology(tm) (EFT(tm)) to deliver the same consistent quality product that you have come to trust, now with reduced sodium, a cleaner label, and no artificial ingredients.
 
“We’re a company driven by consumer insights and innovation,” said Sylvia Wulf, vice president of marketing for the Tyson Food Service group.  “We know an increasing number of consumers want all natural chicken, yet also want the taste and juiciness of marinated product.  Our new all natural line will help our customers meet that growing need.”
 
“Our commitment to understanding today’s consumer motivates everything we do,” Wulf added.  “An example of that commitment is the new Tyson Discovery Center, which is a hub of food innovation enabling us to combine consumer insights with culinary and food manufacturing expertise to develop great-tasting foods.”
 
Because of the EFT process, Tyson’s 100% All Natural line is not only minimally processed with only natural ingredients, but contains reduced sodium as well.  The products deliver on the growing consumer desire for healthier, more natural choices, without affecting back-of-house delivery.  Product categories included in the 100 % All Natural line includes everything from fresh to frozen and from bone-in to boneless.
 
Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products, which are marketed under the “Powered by Tyson®” strategy.
 
Tyson is the recognized market leader in the retail and foodservice markets it serves, providing products and service to customers throughout the United States and more than 80 countries. The company has approximately 107,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.