- Now’s the time to capitalize on the holiday season and start circulating direct-mail pieces to your customers.
- Celebrate Christmas, Hanukkah, Kwanza or any other holiday by sending gift cards for your pizzeria in the mail.
If you are like most busy pizzeria owners and operators who already have too much on their plate, it’s likely you find it difficult to consistently execute the right marketing at the right time.
As we head closer to the holidays and as the new year rapidly approaches, you can buck that trend. Right now is the perfect time to capitalize on the season and execute the right marketing, using two very specific direct-mail marketing pieces and tactics.
With the upcoming holidays, whether your prospective customers celebrate Christmas, Hanukkah, Kwanza or any other holiday, it’s the perfect time to send them a gift in the mail in the form of a gift card to your restaurant. This is one of the most effective forms of marketing you can execute right now. Gift cards offer tremendous value and will be greatly appreciated by your new prospective customers.
This is easily executed by using direct-mailed plastic postcards that contain one, two or up to four pop-out gift cards. Get creative based on what your specific pizzeria offers. For example, to drive larger orders, consider offering a gift card for catering and one for dine-in, takeout and/or online ordering.
As we look toward the new year, one of the most highly effective marketing strategies is to utilize direct-mailed postcard magnets that specifically contain a 2023 calendar. With the combination of the relevant calendar along with the magnet, your prospective customers will intuitively put them on their fridge. The key is timing and getting them to your prospective customers before a competitor does.
Once you’ve got your plan in place to capitalize on the holiday season, it’s critical that you begin looking forward and planning for 2023. The crucial piece of your 2023 marketing approach is planning out and putting your marketing on a calendar. If your marketing plan is not on a calendar, you will be marginally successful, if successful at all, trying to do it on the fly. Act now and plan your 2023 marketing now. Remember, marketing is your investment in future sales and growth.
To learn more about how Mail Shark can help your pizzeria get more customers and increased sales with their unique line of direct-mail products and their weekly direct-mail marketing strategy, call 610-463-0508 or visit TheMailShark.com/PMQ-CTC.