In a partnership between two Brooklyn-born originals, Sbarro, known for its New York-style slices, has teamed up with Mike’s Hot Honey to add some sweet heat to its popular Double Duo pizza.
Starting this week, guests at Sbarro restaurants across the country can “Eat the Heat” by adding a drizzle of Mike’s Hot Honey to their Double Duo Pizza. That pie is built by layering two types of pepperonis—both Sbarro classic and authentic old-world char pepperoni—with freshly shredded 100% whole milk mozzarella.
The Double Duo name is well-earned as it offers double the amount of both pepperonis on each whole pie or when ordering Sbarro’s signature XL NY Pizza-by-the-Slice, the company said.
Dwayne Adams, Sbarro’s vice president of culinary and innovation, said the partnership has already unlocked new creative possibilities in the kitchen.
“We took a fan-favorite—our Double Duo—and gave it a new level of personality,” Adams said. “This drizzle dials up the flavor by complimenting the natural oils delivered from the layers of our classic and old-world pepperoni while adding a sweetness of honey and the heat of chili.”
The collaboration is deeply rooted in the shared heritage of both brands.
“This partnership is personal,” said Mike Kurtz, founder of Mike’s Hot Honey. “We were both founded in Brooklyn, where flavor, community and hustle are everything. Working with Sbarro to create something that elevates their iconic pizza is a full-circle moment.”
Sbarro’s CEO, David Karam, could not agree more. “The foundation of both Sbarro and Mike’s Hot Honey were set in the belief that food celebrates community. In 1956, Sbarro opened to serve the hard-working people of Brooklyn, and Mike created his one-of-a-kind hot honey in that same spirit years later. And today, we celebrate both brands and give a significant nod of gratitude to our history.”
The Mike’s Hot Honey Drizzle is available now at participating Sbarro restaurants nationwide. Guests can add the drizzle to any pizza and even on the NY-Style Cheesecake.
