Tumaro’s Introduces Organic, Whole Wheat, Gourmet Tortillas
America’s Best-Selling Flavored Tortillas Brand Serves Up USDA-Certified Tortillas

LOS ANGELES, CA – July 26, 2007 – Tumaro’s Gourmet Tortillas (www.tumaros.com) America’s best-selling flavored tortilla brand, today announces its new USDA certified Organic Tortillas for food service distribution. Made with whole wheat and certified organic flour, these tasty tortillas are trans fat free, cholesterol free, low fat and vegetarian. 
 
Tumaro’s Organic Tortillas are available in 10” and 12” versions and contain only the finest ingredients: Organic Whole Wheat Flour, Water, Organic Soybean, Canola or Safflower Oil, Sea Salt, Baking Powder, Lecithin and Organic Rice Bran Extract.
 
Sales of organic foods grew by to $13.8 billion in 2005, according to the Organic Trade Association, a number estimated to grow 11 percent annually through 2010.
 
“People are seeking more organic options when shopping for themselves or ordering meals at restaurants. To help meet this growing demand among consumers, we are delighted to offer USDA certified tortillas to the food service industry.” said Tumaro’s Vice President Brian Jacobs.
 
For more information, please visit www.tumaros.com or call 800-777-6317.
 
About Tumaro’s
Based in Los Angeles, California, Tumaro’s Gourmet Tortillas is the country’s best-selling flavored tortilla brand, a category the company first innovated a decade ago. Offering delicious and nutritious tortillas, wraps, and flatbreads through retailers throughout the country and through its successful food service division, Tumaro’s products have received numerous national food awards. Herman Jacobs, former owner of Hain Pure Food Company and Hollywood Foods, and his son, Brian Jacobs, own the company.