Pizza Nova, a Toronto-based chain with more than 150 stores and concession locations in Southern Ontario, has developed a new loyalty program to drive increased sales and repeat business.

The company said Ciao Rewards “has made earning and redeeming rewards easier and tastier than ever.”

The loyalty rewards program earns customers two points for every dollar spent at Pizza Nova (pre-tax and excluding delivery fees). Points can be accumulated and redeemed for various rewards, whether it’s a panzerotti with one topping, a sandwich or a medium pizza with two toppings. Points are valid for six months from the date earned.

“Our new loyalty program makes every bite a more rewarding experience,” said Marylyn Batthish, director of marketing at Pizza Nova. “We’re excited to offer our customers the opportunity to enjoy their favorite Pizza Nova meals while earning points.”

Beyond the basic points formula, Pizza Nova will offer exclusive rewards at key moments in the year, from birthday treats to seasonal promotions and limited-time offers, such as doubling the points on special days.

Marketing