New Website Designed to Help Customers Use Flavor to Drive Profitability
Torani, a leading flavor innovator since 1925, has launched an enhanced interactive website to provide customers with valuable business-boosting tools and information. With a push of a button customers can explore Torani’s full portfolio of products, download consumer-pleasing recipes, and browse sales- supporting promotional materials.
The new www.Torani.com creates a flavorful new partnership for customers of Torani. Torani’s enhanced website offers a business-only dedicated section where registered baristas, mixologists, café owners and restaurant operators and decision makers can access the latest flavor trends, download an extensive library of flavor-inspired recipes, explore information on upcoming beverage related events and trade shows and gain insight on innovative approaches to meeting their beverage challenges.
“Our new enhanced website enables us to be more responsive and accommodating to our customer needs,” explains Melanie Dulbecco, Torani’s CEO. “From relevant trend information, to delicious recipes and promotional materials designed to increase profitability, we are thrilled to have an additional platform to leverage in strengthening our partnership with our valued customers.
The dedicated business section also highlights Torani’s creative promotions and seasonal specials. Merchandising materials can be viewed and ordered directly from the website. And new customers are able find a local distributor who can provide them with a full range of Torani flavorful products.
Torani’s new website will offer café owners and restaurant operators with valuable insight into their most loyal consumers’ needs, wishes, and indulgences. Built within the new www.Torani.com, “People for Flavor” is a community of flavor seekers who are passionate about exploring flavor with Torani. All visitors to the new site are invited to register and share their favorite recipes and signature beverage creations. “People for Flavor “will provide instant insight into flavor trends on a city-by-city and regional basis.
Torani offers a full portfolio of flavor, including syrup flavors, indulgent sauces, and blended beverage bases. The family-owned company stands for premium ingredients, inventive marketing and continual innovation in the flavor category. For more information about Torani sweeteners or other Torani products, please visit www.Torani.com or call 800/775-1925.
