TORANI INTRODUCES NEW PREMIUM LIQUID SWEETENERS

Cane Sugar and Sugar Free Options Deliver Flavor Consistency and Convenience  

South San Francisco, CA – (October 21, 2007) – Drink sales continue to be fueled by the demand for all things sweet. In response to overwhelming requests for high quality, convenient options, Torani, the leading brand of specialty syrups and flavors, is launching two new sweeteners – Cane Sugar sweetener and Sugar Free sweetener. Easy to use, the Torani sweeteners are designed to add just the right level of sweetness to a variety of hot and cold beverages.

Torani sweeteners give baristas and mixologists another tool to deliver the highest-quality beverages to keep customers coming back.  They blend instantly and consistently into hot and iced teas, coffee and espresso drinks, cocktails and more.  These new sweeteners save time by eliminating the need for operators to make their own simple syrups.  When placed on a condiment bar, the sweeteners allow consumers to add their own level of sweetness.  And, with the automatic measuring pump the bottled sweeteners help keep the self service area clean by eliminating torn packets and spilled sugar and sweetener.

Like all Torani syrups, these sweeteners are made with premium ingredients: Torani Cane Sugar sweetener is made with pure cane sugar and purified water; Torani Sugar Free sweetener is made with Splenda and purified water.  Both products are available in 750 ml/24.5 oz PET bottles packed six per case.

Torani offers a full portfolio of flavor, including syrup flavors, indulgent sauces, and blended beverage bases. The family-owned company stands for premium ingredients, inventive marketing and continual innovation in the flavor category.  For more information about Torani sweeteners or other Torani products, please visit www.torani.com or call 800/775-1925.