Frusia and Caffioco Brands Sport New Name and Packaging
South San Francisco, CA (April 15, 2008) — Torani, a premium purveyor of flavor, has rebranded its blended beverage bases Frusia and Caffioco to join the syrup and sauce line under the Torani brand. Frusia, a puree blend made with real fruit, will undergo a name change to become Torani Puree Blend, and Caffioco, a beverage base for blended coffee drinks will become Torani Coffee Blend.
“For more than 80 years, the Torani name has represented products that inspire creativity,” says Melanie Dulbecco, CEO of Torani. “The rebranding effort builds upon our most valuable asset, the Torani name, and bridges our vibrant heritage with the needs of our customers.”
New bold packaging is part of the rebranded Torani Blended line. Inspired by Torani’s iconic syrup label, the new Torani Blended labels have been designed to maximize appetite appeal and functionality. Emblazoned with Torani’s traditional bold colors, the new labels sport luscious illustrations and streamlined copy to make it easy for the time-pressed barista, bartender and waitstaff to quickly and efficiently distinguish among product flavors. Building on the vibrant colors, the new labels also include whimsical interpretation of fashionable hats worn on the Italian Riviera in the 1940’s & 50’s to reinforce the fact that the Torani brand stands for a ‘zest for life’. New off-white bottles add a premium, consistent look to workstations and racks.
While the product names and packaging are new, the formulations remain unchanged due to the consistently high marks the products receive from customers. The in-demand beverage bases, now under Torani Blended line, will continue to inspire profit-building blended beverages that span the entire category of coffees, teas, lemonades, cocktails, mocktails and smoothies.
Torani Puree Blend and Torani Coffee Blend products will begin rolling off the line May 1, and are expected to be appearing in Cafes and in restaurant operations in mid-May.
About Torani
For more than 80 years, Torani has been mixing and blending the best flavors. Today, Torani offers a full portfolio of flavorful products, including America’s number one specialty syrup brand, a line of decadent sauces and Torani Blended beverage bases. Torani is still family-owned and operated, located in South San Francisco, not far from its North Beach origins. For more information about Torani products, visit www.torani.com or call 800/775-1925.
