Toppers Pizza, the 70-store chain headquartered in Whitewater, Wisconsin, has launched a restructured rewards program aimed at lifting frequency and engagement, according to a press release.
Called Upper Crust Society, it’s designed to make earning and redeeming points easier, faster and more rewarding for guests each time they visit, the company said. By allowing guests to unlock rewards faster, Toppers is betting on a stronger incentive for more guests to become “frequent flyers.”
Here’s how the program works:
- For every $1 spent, guests get one point that can be redeemed for drinks, sides and even full pizzas.
- Starting at 20 points, members can receive a free dip cup. Those who save up to 250 points can get a free large pizza. Members can also use their points for small to medium pizzas, garlic knots and more, based on the amount they have.
- Guests can earn points for Upper Crust Society rewards through the Toppers app and website and in the restaurants.
Additionally, members will receive a free single order of Original Topperstix when they sign up for the program.
“Upper Crust Society is our way to give a huge thank-you to fans while keeping redemption simple,” said Mac Malchow, vice president of marketing and development for Toppers Pizza. “Toppers has always thrived by staying a digital-first brand and by showing loyalty back to customers who have been supporting us for over 30 years. You can become a member through the app or by joining online. It’s super easy to track your progress and then sit back and watch the rewards roll in faster than ever before.”
