Toppers Pizza Opens to Crowds in Appleton

(Whitewater, WI ­ February 22, 2008) Toppers Pizza announces the opening of a new store in Appleton, WI. It is located at 109 E College Ave. The store offers fast delivery or 15 minute carryout by calling 920-730-7070 any day of the week between 10:30am and 3am every night ­ making it the latest pizza delivery service in the area! The new store is owned by franchisees, Aaron Johnson and Joe Kirshling.

The new Appleton location officially opened its doors for business on Saturday, February 16th at 10:30am. To celebrate the opening, Toppers gave away FREE FOOD FOR A YEAR to the first 50 walk-in customers! The offering of FREE FOOD really brought out the crowds. More than 75 people were standing in line when the store opened waiting to satisfy their Topper¹s cravings! Customer number one got in line at 5:30 pm on Friday night waiting over 17 hours in below freezing temperatures.  People standing in line brought along tents, ice shanties, and propane heaters to help keep warm.

Toppers Pizza has 31 stores open or under development in the states of North Carolina, Wisconsin, Minnesota, Michigan, Iowa, Indiana and Illinois, with goals to build to 100 stores by 2013. Toppers’ menu includes 17 gourmet pizzas, the franchise’s signature product line TopperstixTM, oven-toasted Grinders, Buffalo wings, Quesadillas and cold drinks.  A complete menu and coupons are available for each store online at TOPPERS.COM.

About Toppers Pizza

To stand out in a restaurant category where every other business looks and acts the same, Toppers Pizza recently revitalized every point of contact that consumers have with the brand – infusing a sense of irreverence, fun and play into a category. Toppers initially is the only pizza chain
targeting 18-24 year olds and doing so in an irreverent way that totally separates them in a category that is a sea of sameness.

The repositioning included a redesigned logo coupled with a new tagline Feed the Need; print advertising featuring daring tongue-in-cheek
headlines and uniforms.  Untucked mechanic shirts, jeans, skullcaps, and baseball hats with the new logo replace the traditional Khaki pants and knit shirts. The new style makes the uniform fashionable and comfortable.

Toppers Pizza is currently seeking qualified individuals for partner relationships as they expand through franchising in Minnesota, Wisconsin,
Iowa, Illinois, Michigan, Indiana, North Carolina and South Carolina.

If you’d like to join the fast-paced world of Toppers, drive really expensive sports cars, and rub shoulders with the rich and famous, call Scott Iversen at (262-473-6666 or email siversen@toppers.com) or visit toppers.com.