The lines will likely form early this Saturday at the new Toppers Pizza location in Bloomington, Indiana. A chance to win free food for a year tends to have that effect on people.

When the Toppers store opens at 10:30 a.m. on Saturday, August 26, the first 50 customers through the door will receive a year’s worth of free food just for being there. Additionally, the first 500 guests will get scratch-off tickets for the chance to score free food for a year or other prizes—the minimum prize being $10 in freebies. Finally, every guest can take advantage of a BOGO pizza offer between August 26 and September 1.

According to a press release, Toppers has previously run this contest at other locations, and there were lines down the street for 48 hours.

Related: This kid’s mighty mullet earned him free pizza from Toppers

With the University of Indiana located in Bloomington, the new location will likely prove to be a big draw for hungry college students on a limited budget.

“We are incredibly grateful for the warm reception from the Bloomington community and excited to show it,” said CEO Adam Oldenburg. “With the chance to win free food and take advantage of our BOGO deal, we’re excited to engage with Toppers fans in an exciting way. We can’t wait to see everyone on August 26—make sure to get in line early!”

Founded in 1991 and headquartered in Whitewater, Wisconsin, Toppers differentiates itself from other pizza chains through its unusual menu offerings, such as the Loaded Tot-zza with tater tots and ranch; the Mac and Cheese Pizza with real Wisconsin mozzarella; and the Wisconsin Curds N’ Bacon pizza with beer-battered cheese and applewood smoked bacon.

In March 2023, the chain hired Brian Brindza as its first-ever director of menu and culinary development. His mission: “to solidify Toppers’ unique menu and continue to drive the brand forward in an out-of-the-box way,” the company said at the time.

“We are called Toppers for a reason,” Brindza said at the time. “We want to be craveable and have on-trend, unique toppings.”