Are you frustrated with not getting tangible results from your social media marketing? Are you confused as you navigate through the internet marketing puzzle? With so much noise on the internet, where do you begin? Don’t start without knowing some of the pitfalls!
For your pizzeria to be successful on social media, you must invest time, resources and creativity into your campaign. Social media can make or break your business. Here are some mistakes most pizzeria owners make in their social media marketing. Make sure you don’t do these things, and you’ll be off to a great start.
1: Promoting Sales and Offers Too Much
Yes, we know—we’re doing social media to boost sales! However, you must build a relationship with your fans first. Social media is just like building a relationship in real life: Before promoting what you have to offer, offer value to your audience. Social media fans don’t want to see promotions and ads clogging up their timeline. Our data shows us that social media fans want to be engaged first with questions, polls, contests and more. Once you engage them, then you can sell to them.
2: Not Using the 80/20 Rule
Have you ever heard of the 80/20 rule? It says you should talk 20% of the time and listen 80% of the time. You should practice the same principles online. Just as we mentioned above, don’t be overly pushy. We recommend posting engaging content 80% of the time and posting specials and coupons 20% of the time. Stick to this rule and you’ll see your followers increase and engagement go through the roof!
3: No Call to Action in Your Posts
Once you’ve effectively spent time building a relationship with your fans and engaging them, now it’s time to sell! Make sure every post has a call to action, with which you direct your fans to do exactly what you want them to do. Example: “Call today or click online to order your pizza!” or “Call us today at [phone number] to order your Two for Tuesday special!”
4: Not Measuring Metrics
Here’s my favorite quote; write it down and place it where you can see it every day: “You cannot manage what you do not measure!” How can you know if your social media campaign is successful? To measure your success, you must define your goals, how you intend to achieve them, and how you’ll know you’re successful. We recommend measuring engagement from your fans and how that engagement translates into dollars. Social media is phenomenally effective in building sales, as long as you follow the principles we’ve outlined here.
5: Thinking You Can Do It All Yourself
A leading principle in becoming successful is focusing on your brilliance. You’re an amazing pizzeria operator—why would you dilute your brilliance by trying to become a social media guru? Find someone with a successful track record and a laser focus in the pizza industry to help you. Social media marketing is not easy, but it can be straightforward. By following simple strategies, you will get guaranteed results out of every social media campaign. Go out there and find a team to help you become even more successful!
