“Just in time for March Madness, Tony C’s Coal Fired Pizza, the original coal fired pizza restaurant in Austin, has rolled out Pizza Madness on Facebook.  Every user who clicks “like” on Facebook starting today will receive one whole 12-inch two-topping coal fired pizza of their choice valued at $12 when they redeem it at Tony C’s, which is located  in Bee Cave, TX,” reported Restaurant News.com.

“Just like March Madness, this special Facebook offer will not last forever. New users who “like” http://facebook.com/tonycspizza will be directed on how they will receive their coupon, which can be redeemed for the free 12-inch two-topping pizza. The special Facebook offer is limited to one per table per visit, valid for dine-in service only and must be redeemed before its expiration date. Additional restrictions may apply.”

‘“We want to educate our guests about the difference between coal-fired pizza and the pizza offered by national chains and other Italian restaurants in the neighborhood,” said Tony Ciola, owner of Tony C’s Coal Fired Pizza. ‘Just like the Cinderella teams who have made history during March Madness, we are confident that our little gourmet pizza restaurant in Austin will win guests over to love coal-fired pizza versus what’s offered by others.”’

“The new Facebook app, developed by Pictoric Media Group, an Austin-based full-service multimedia marketing group specializing in the restaurant sector, is designed to secure new Facebook “likes” and bring those new fans into the restaurant. The new Facebook app will automatically post updates on the user’s timeline as well as capture email addresses.  It is an innovative app that utilizes social media marketing that drives in-store traffic.”