This Week in Pizza — September 21

PMQ, Inc. The pizza industry's #1 business media source.
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When no one would hire four young Argentinian men with Down syndrome, they created jobs of their own. Now they’re running one of the hottest pizza catering services in Buenos Aires, landing more than 30 gigs and nearly 15,000 Facebook followers, all within the first two months of operation. A marketing phenomenon with an appealing logo and matching uniforms, the four men offer on-site catering with their own mobile oven and have been making news all over Argentina. Better yet, according to their mentor, they’re touching hearts—and inspiring people—everywhere they go.

Read the heartwarming story about these young entrepreneurs at PMQ.com.

 
 

Mobile Coupons Help You Sell More Pizza

The number of mobile coupon users grew to 92.6 million last year, an 18% increase from the previous year. According to one survey, nearly 60% of customers make more monthly visits and purchases because of mobile coupons and loyalty programs. With mobile redemption rates nearly 10 times higher than paper, now may be the time to start offering mobile coupons and creating geo-fenced offers that pop up on customers’ phones when they pass near your store.

Learn three ways that mobile coupons can help sell more pizza at PMQ.com.

 
 

Pizzathlete Scores Emotional Culinary Win at Sofo Restaurant and Foodservice Summit

A longtime dough-spinning acrobat showed he has smooth culinary moves, too, at this year’s Sofo Restaurant and Foodservice Summit in Columbus, Ohio. Five pizza makers vied for a chance to compete with the U.S. Pizza Team at the World Pizza Championship next spring, but Ryan LaRose of Leone’s Pizza surprised them all—and himself—by winning the top prize. “I’ve never felt this way in my entire life,” LaRose said. “Literally, I wanted to bawl my eyes out on the stage.”

See LaRose’s winning entry and watch a video interview at PMQ.com.

 
 

The Girls (and Boys) with the Pizza Tattoo

Folks like working at Woodstock’s Pizza so much, some have made a permanent commitment—well, sort of. Since 2013, more than 25 Woodstock’s employees have gotten small, inconspicuous tattoos—black triangles representing pizza slices—to show their love for their jobs. “I really liked the simplistic black triangle design because it gave a wider variety of people the opportunity to get it,” says manager Kyle Kelso, who started the phenomenon. For fellow manager James Glover, the tattoo signifies employee loyalty and camaraderie. “Pizza is what brought us all together as co-workers, but the tattoo represents the lifelong family and friendship it has provided,” he says.

See how it all got started—and how Glover got Facebook fans involved—at PMQ.com.

 
 
 
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