Ever thought about creating a pizza-themed specialty drink for your customers? L.A. restaurant Trattoria Neapolis has rolled out the Pizza Cocktail, described by Time Magazine as "pretty much a pizza in a glass." Created in honor of National Pizza Month, which is celebrated in October, the drink is made with tomato water, porcini mushroom powder, ghost pepper-infused vodka, basil-infused vodka and muddled basil. It's all shaken together and topped with a Parmesan and mozzarella foam. According to L.A. Weekly, it's "a scarily accurate drink that tastes as if your slice jumped into a Vitamix with a bottle of vodka."
It's one of the hottest trends in the pizza restaurant industry, and it's getting hotter: Neapolitan-style pizza. As consumers increasingly opt for artisan pizzas made with fresh and simple ingredients, the demand for Neapolitan-style pizza – prepared according to very strict standards to ensure both authenticity and deliciousness – keeps rising. To learn how to add Neapolitan-style pies to your menu and increase your sales, sign up today for a FREE webinar, presented by Caputo Flour and PMQ Pizza Magazine, to be held at 3 p.m. (Eastern Time), Tuesday, October 22. Participants can pose questions and pick the brains of expert guests Marco Dym, owner of Marco's Coal-Fired Pizza in Denver, and Roberto Caporuscio of Don Antonio by Starita and Kesté Pizza & Vino in New York.
Social media has started to take the place of websites for some businesses. But not everyone uses social media, and these pages usually do not appear in browser searches. If you don't have a website or have neglected to keep your site updated, you are probably losing customers. Having an updated website makes you look serious about your business while providing information to your customers 24/7. It also saves you time on the phone and money on supplemental advertising.
With its recent "Unexplainable Days Are Here" promotion on Facebook, Domino's Spain created a contest that rewarded customers for doing what they do every day on Facebook: comment on pictures, respond to questions, make jokes and read or create funny captions. In the contest, Domino's Spain posed a bizarre question or posted a strange photo and asked for customer responses, either as answers to the question or as captions for the photo. To participate in the contest or even view the comments, Facebook users had to first give Domino's Spain permission to access their private information and friends list.
Seattle Pizzeria Sends Rock Stars on Delivery Runs
Classic rock music inspired the menu at The Rock Wood Fired Pizza & Spirits in Seattle, so it shouldn't be too much of a surprise when Jimi Hendrix – or, at least, someone who looks a lot like him – shows up at customers' doorsteps with a pizza in his hand. Drivers at The Rock will dress up like legendary rock stars, including Hendrix, ZZ Top and Gene Simmons of Kiss, to deliver pies on October 10, 17, 24 and 31. Customers are invited to snap a photo with their driver and share it on The Rock's Facebook page for a chance to win a $150 or $50 gift certificate, and two winners will be randomly selected from the uploaded photos at the end of the month. The promotion is part of the pizzeria's month-long "Rocktober" celebration.