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A follow-up to an earlier study tagging gluten as a cause of digestive problems for people without celiac disease reverses those findings. Business Insider Australia reports Peter Gibson of Monash University, whose 2011 study found evidence of "non-celiac gluten sensitivity," has published a new study finding “no specific response to gluten” among self-described gluten-sensitive participants. Sales of gluten-free products are expected to hit $15 billion by 2016. Although only 1% of Americans actually suffer from celiac disease, 18% of adults buy gluten-free products. Gibson's recent research, published last year in the journal Gastroenterology, removed non-gluten triggers for GI symptoms and then fed self-described gluten-sensitive subjects a nine-day cycle of high-, low- and no-gluten (placebo) diets. All subjects reported the same level of GI distress no matter what they ate. A third, larger study published this month has confirmed the findings.
Read more about the study that could have a huge impact on the gluten-free market at PMQ.com.
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Top 5 Ways to Win Back Lost Customers
You're losing customers all the time, for any number of reasons, but it doesn’t have to be this way. With the proper strategy in place, it’s possible to win back your most valuable customers.
Find out how this week in The Pizza Insider.
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Get the latest news from PMQ, including pizza tips, U.S. Pizza Team news, subscription and renewal information, and breaking news.
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Pizza TV: Great Western Pizza Summit
Four pioneers of the pizza industry gathered at a roundtable discussion—moderated by PMQ Pizza Magazine at Wholly Stromboli in Fort Lupton, Colorado—to talk about issues facing the industry.
Tune in to PizzaTV to catch the back-and-forth.
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“Keep the Change, Ya Filthy Animal,”
and Read This!
You probably remember the hapless bad guys in the movie Home Alone. Perhaps you recall the quote above from McCaulay Culkin’s character. Can you name the fictional pizzeria from which the unbearably brilliant brat ordered pizza while holed up in the Park Plaza Hotel? According to USA Today, Little Nero's was the joint and the movie's 25th anniversary the occasion for a real pizza give-away. These pies were actually made by big-city pizzerias such as Numero 28 Pizzeria in New York, The Doughroom in Los Angeles, Big G’s Pizza in Chicago and Patxi’s Pizza in San Francisco. The pizzerias partnered with 20th Century Fox Home Entertainment and UberEATS Nov. 6 in those cities. During the promotion, UberEATS app users requested Uber drivers who delivered the pizzas in cars, boxes and hats marked with a newly designed Little Nero’s logo.
Find out why Uber and the movie company weren’t fiddlin’ around when they entered the pizza business in PMQ.com.
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Here's your 2016 PMQ Pizza Magazine
Media Kit…Let's get planning!
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