Pizza Hut execs admitted last December they’d rather focus on convenience than quality. After overhauling its menu in 2014 to include more artisanal recipes and top-drawer ingredients, the mega-chain got little love from customers and actually saw its sales decline. But those numbers have soared in the most recent quarter, and Pizza Hut’s parent company, Yum Brands, thinks it has finally hit upon the solution—and it has nothing to do with the quality of their food. “Easy,” they say, “beats better.”
Read about Pizza Hut’s new motto at PMQ.com.