This Week in Pizza–March 9, 2016

For a brief period in the 1970s, pizza-making was dangerous work at Little Italy Pizzeria in Pottstown, Pennsylvania. Bombs exploded in the shop on three different occasions between December 1974 and October 1975, sparking rumors that the mob was targeting the restaurant. FBI investigations never established a Mafia connection, however, and the bombings remain unsolved to this day. But Rocky Citrino, current owner of the shop (now called Little Italy Pourhouse), isn’t too worried: To capitalize on the notoriety, Citrino recently posted a sign outside the building that reads, “Explosion-Free Since ’83.”

Read the whole weird story about the Little Italy bombings at PMQ.com.

PMQ’s Pizza Kitchen: Cheese Pockets

We challenged PMQ test chef Brian Hernandez to come up with an easy-to-make signature appetizer that could be prepared with ingredients you’ve already got in your kitchen. He did not disappoint—you’re gonna love these cheese pockets’ savory, cheesy taste and eye-catching presentation!

Click here NOW to watch this quick and easy recipe video at PMQ.com.

Domino’s Australia Promises 15-Minute Delivery—For a Price

Domino’s Australia wants to give fast food a run for its money. The chain says customers who pay an extra $5 will receive their pizza delivery in under 15 minutes. The offer goes into effect this month, but, believe it or not, it won’t be the fastest delivery guarantee that Domino’s offers in the land down under.

Learn how a 10-minute delivery guarantee may have boosted Domino’s sales at PMQ.com.

How to Dress Your Guests for
Maximum Brand Exposure

Do you offer logoed apparel, such as T-shirts, hats or even jackets? Here’s an idea to ensure that your customers start wearing your swag more often. Pick your slowest day of the week and promote it as a day when customers get a discount on pizza if they show up wearing your logoed shirt or hat. This will guarantee that your brand’s fans will turn into free walking billboards for your shop every single week!

Interested in advertising? Click here.

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