UK Pizzeria Cashes in on Chef’s Strange Confession
When British chef Mary Berry admitted she has never ordered carryout or delivery pizza, the fans of her BBC show, Mary Berry Everyday, were stunned. But UK chain Mayfair Pizza Company reacted quickly, partnering with the Just Eat app to build a merry promo around Mary’s name. The first 50 customers named Mary paid just one penny for their pizzas when they ordered through the Just Eat app. The clever gimmick earned coverage in the Sun, the Daily Mail and Time Out London, to name a few media outlets.
Read more about how the penny-a-pie promo worked.