Hispanics and Hispanic-Americans are more likely than other demographic groups to choose pizza when they go out for dinner, reports Ad Age Magazine. But cultural and language differences can pose a challenge to pizzeria operators looking to connect with the Hispanic-American community. Missy Green, PMQ’s international correspondent, has talked to Hispanics around the world and offers six tips for marketing to this fast-growing demographic. Here are three of them:
* Offer online ordering. This eliminates misunderstandings due to the language barrier.
* Stress wholesome values. Hispanic cultures structure their lives around family, hard work and God.
* Use authentic Mexican ingredients, such as chorizo or chile peppers.
Get three more tips at Pizza Without Borders.