This Week in Pizza — June 1

PMQ, Inc. The pizza industry's #1 business media source.
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The only thing cornier than a knock-knock joke is using knock-knock jokes to increase ticket averages. But restaurant marketing expert Tom Feltenstein, author of 501 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stomp Your Competition, says it can actually work—and your servers will want to play along if you reward them for their success. It all starts with a server button that says “Knock-Knock” and a repertoire of cheesy jokes.

Don’t knock this promo until you’ve tried it. Read more at PMQ.com.

 
 

Don’t Be Afraid to Raise Your Prices

When is the right time to raise prices? Right now, says Sean Brauser, founder of the Romeo’s Pizza chain. If your costs keep going up and your margins are getting tighter, it’s better to charge more for your pizza than to cut back on the quality of your ingredients or reduce your staff and, thus, your level of service. Believe it or not, most customers won’t even notice the change.

Brauser explains how to raise prices and get away with it at PMQ.com.

 
 

Win $1,000 with your videos!

If you have an existing video about your pizzeria, or just want to use this contest as an excuse to break out the camera, we want to hear from you. We will accept videos of any length under 30 minutes—you could even submit a 6-second Vine video shot with your phone. We are looking for creative and interesting entries. Even if you don’t win, your video could be featured on PizzaTV.

• Go to pmq.com/mypizzavideo to complete your entry form & email a link to your video to mypizzavideo@pmq.com by July 1, 2016

• Winner will be announced by August 1, 2016

 
 

Brunch Special Worth Getting Out of Bed For

Ian’s Pizza By the Slice in Milwaukee is offering a new summer brunch featuring a specially designed menu that’s worth getting out of bed for on a Saturday. Ian’s launched the brunch program on May 7 by giving away “slice cards” for a summer’s worth of free pizza—plus a a free logoed Ian’s Pizza coffee mug—to its first 25 customers. The company even partnered with Sprecher Brewing to develop a new cider-based “beer-mosa” called the Mil-Mosa.

Get the details on Ian’s brunch bunch at PMQ.com.

 
 

Turbocharge Your Pizzeria with Text Message Marketing (Sponsored)

Pizza Promos offers text message marketing solutions specifically for pizza restaurant owners. The owner of Sal’s New York Style Pizza & Restaurant in Baldwinsville, New York, says it’s “by far the most cost-effective form of advertising I’ve done in my 14-plus years in business!”

Click here to learn more about Pizza Promos.

 

Get Your Pie On!

The Groupon U.S. Pizza Team and Panino's Pizza will be holding the team's Midwest Culinary and Acrobatic Trials June 13th at the Panino's Evanston location. Pizzaiolos will compete for the Best Pie in the Midwest honors, a spot on the Groupon U.S. Pizza Team as well as a Grand Prize to Parma, Italy to compete in the World Pizza Championships in 2017. There will also be events to determine who is the best in Freestyle Acrobatics, Fastest Pie Making and Largest Dough Stretching. For more information or to register, visit uspizzateam.com, or contact Brian Hernandez atbrian@pmq.com.

Sponsored by:

 
 
Interested in advertising? Click here.
 

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