This Week in Pizza — January 18

PMQ, Inc. The pizza industry's #1 business media source.
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The future of pizza delivery looks more and more like an episode of “The Jetsons”—and each technological advance will make the megachains even stronger. That’s how Domino’s CEO Patrick Doyle explained it in a recent wide-ranging interview with Investors Business Daily. “The more that digital technology becomes the default way that people are going to access brands … I think that’s going to continue to play to our strength,” Doyle said. “It is difficult for the regional chains to get their digital technology and experience to the same level” as Domino’s or Pizza Hut. And the biggest advances are still to come, Doyle believes.

Find out why smartphone ordering will look “quaint” compared to what’s coming next at PMQ.com.

Catering to Deal-Seekers Isn’t the Answer

Independent pizzeria operators are “putting too much energy into chasing short-term customers with deals rather than building the underlying business model of value and customer loyalty,” says Jeff Mease, owner of the 34-year-old Pizza X chain in Bloomington, Indiana. Making “real customers instead of deal customers” starts with marketing and operations—and successful operations depend on taking care of your most valuable team members.

Learn about Mease’s “people-centered philosophy” of success at PMQ.com.

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West Virginia Chain Gives Away Dr. Pepper Bikes

A customer-appreciation promo at Gino’s Pizza & Spaghetti House, headquartered in Bridgeport, West Virginia, sent a bunch of lucky customers home on brand-new bicycles furnished by Pepsi and branded by Dr. Pepper. The giveaway earned Gino’s coverage in local newspapers and websites in many of the small chain’s markets around the state, including the Clay County Free Press, the Putnam County News, the Montgomery Herald and the Exponent Telegram.

Read more about this highly successful promo at PMQ.com.

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