Providing value is the key to success in restaurant social media, says Restaurant Hospitality, and that doesn't necessarily mean promoting pizzas at discount prices on your Facebook and Twitter accounts every day. Rather than constantly pushing sales-related messages, the article, titled "How Restaurant Social Media Will Evolve in 2014," urges social media managers to engage their audiences with "questions about how they like specific dishes, interesting information about menu items or how-to's from your chef." Cocktail recipes and helpful hints about selecting wines can also score points with visitors. "In other words, post things that you would want to share with a friend," Restaurant Hospitality advises. It also predicts that mobile device usage will "reach the tipping point" this year as more than half of restaurant websites' visitors will arrive via tablets or cell phones – that means sites need to be designed with mobile users in mind.
 

Read more about restaurant trends for 2014.

The White House announced this week that some employers will get relief from the Affordable Care Act's employer mandate next year. Under the law, companies with 50 or more fulltime-equivalent employees will have to either offer health care benefits to those fulltime employees or face possible penalties. The mandate was originally scheduled to kick in this year; the White House moved the effective date to 2015 last year and has now moved it again to 2016. The delay applies to companies with between 50 and 99 fulltime-equivalent employees.
 

Learn about additional changes to the ACA rules.

A visit to the recent Parizza Pavilion at the Sandwich & Snack Show in Paris revealed several potential game changers that most American pizzeria operators probably don't know about. Topping the list is the rotating wood-fired pizza oven, which combines the flavor and tradition of wood-fired pizza with the control of gas and the simplicity of a conveyor oven. First developed by Marana Forni in Italy in the early 90s, these ovens are now offered by several companies in Europe, but they've barely made a dent in the U.S. market so far. The ovens use wood, gas or both; if you use both, the thermostat can be set to kick on when the heat from the burning wood dips below a preset temperature. The rotation component allows for an even bake and better heat distribution.
 

Read about 3 more game-changing products at Pizza Without Borders.

PizzaPapali's in downtown Toledo normally keeps its doors closed on Mondays, but the popular pizzeria made an exception earlier this week when it hosted a "Fill the Boot" fundraiser to help the family of a fireman who died in the line of duty. As the Toledo Blaze reports, more than a dozen local firefighters helped out in the cause, making pizzas, pouring beers, serving customers and mingling with the guests as they strived to raise money for the family of James Dickman, who died at the age of 31 after being trapped in an apartment fire. To enhance the atmosphere, a local couple donated flowers to be given to every female diner while Hickory Farms provided gift packets as thanks to employees who donated their off-day to the event. The fundraiser brought in more than $10,000 and generated press coverage from local television stations and newspapers. Prior to this week's event, the Toledo pizza shop also donated 10% of its Jan. 30 sales to the Dickman Family Memorial Fund.
 

Read more at PMQ.com.