Call it the restaurant equivalent of “the nuclear option,” but kiddy bans may not be as risky as you’d think. When Caruso’s, an upscale Italian restaurant in Mooresville, North Carolina, banned children under the age of five in January, many parents, to no one’s surprise, howled in outrage. But owner Pasquale Caruso has no regrets—because the ban led to a dramatic surge in reservations, from around 50 a day to about 80 and even 100. He estimates that he’d actually lost 30% of his business after customers started bringing their kids to his cozy, romantic restaurant, thus necessitating the ban. “We had customers say, ‘This is not Caruso’s anymore. So we are not going back, because we don’t want to spend $200 and have kids next to us, crying,’” Caruso says.
To avoid a kiddy ban, a Houston restaurant has a unique way to lay down the rules for kids. Read more at PMQ.com.