Craveworthy Brands, a multi-brand restaurant company and franchisor, has acquired Fresh Brothers Pizza, the California-based pizza brand with more than 20 locations in California.
Founded in 2008, Fresh Brothers brings a Midwest-style with a California twist at each location in Los Angeles, Orange County and San Diego.
Craveworthy Brands said it plans to take Fresh Brothers on a journey from its Southern California foundation to nationwide expansion through franchising.
“Fresh Brothers is a perfect fit for Craveworthy as we expand our roots from the Midwest to the West Coast with our first brick-and-mortar pizza brand,” said Gregg Majewski, CEO and founder of Craveworthy Brands. “With over 20 locations and a commitment to the best quality ingredients, Fresh Brothers puts a unique spin on an all-time favorite consumer category by offering inclusive menu options that appeal to today’s diverse dining preferences.”
“This acquisition not only diversifies our brand portfolio but strengthens our commitment to thoughtful growth, bringing something truly special to our guests and future franchise partners,” Majewski continued.
“We’re incredibly proud to have been stewards of such an iconic Southern California brand,” said Peter J. Nolan of Nolan Capital, investment partner in Fresh Brothers. “With Craveworthy’s expertise and resources, we’re confident Fresh Brothers will continue to expand and deliver a best-in-class experience to its customers. We look forward to cheering them on as they enter this next chapter of growth.”
The acquisition of Fresh Brothers follows Craveworthy’s recent launch of Global Taste Brands, a joint venture designed to introduce and franchise international QSR and fast-casual concepts in the U.S.
Craveworthy Brands is the parent company of Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin’ Ed’s, Sigri Indian BBQ, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On!
