The Sales of Convenience Products Are on the Increase in Germany

Research and Markets ( has announced the addition of “Eating Habits: Improving the Appeal of Convenience Options – Germany – 2007” to their offering.

A growing number of Germans are turning to convenience products as well as to fast food and take-aways. On the other hand consumers demand more quality, yet are not as yet willing to pay more for it. Suppliers, generally obliged so far to upgrade simply to keep up with the pack, are forced into a major rethink. Longer term, this may turn out to be a positive challenge, as regional, healthier and less processed lines finally, against a backdrop of a reviving economy, persuade users to spend up, and also find a wider consumer base.

Areas covered:

– Issues in the Market

– Market in Brief

– Internal Market Environment

– Broader Market Environment

– Market Size and Forecast – Convenience Foods

– Factors used in the forecast

– Segment Performance

– Channels to Market

– The Consumer – Pan-European Overview

– Potential for sauces for pasta and vegetables

– Good prospects for frozen foods

– What is in the European shopping basket? – Germans like snacks and desserts

– The Consumer – Use of Convenience Foods in Germany

– The Consumer – Attitudes towards Convenience and Quality

– Trends in attitudes in Germany

Companies mentioned:

– Barilla Deutschland

– Campbell’s Germany

– Dr August Oetker Nahrungsmittel

– Frosta

– Nestlé Deutschland

– Unilever Deutschland

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