According to a news report from NationMultimedia.com, “Paul Kenny, CEO of the Minor Food Group, owner of The Pizza Company, said that motor sports would be the key communications tool in promoting its pizza brand among customers in its target countries, particularly in Asia Pacific, India and the Middle East, which account for two-thirds of the world population.”
“The philosophy of business management and motor sports is quite similar. You must have a goal. You must have a plan. You have preparation and commitment. And be aware that it always takes risks. So you will have an idea how you deal with risks that will occur” said Kenny, who joined The Pizza Company team in the “Toyota One Make Race” second leg early this month in Udon Thani. The company has also sponsored James Grunwell, a 18-year old Formula-One racer, to raise his profile in both regional and world-class races,” said the story.