Lawrence, Massachusetts-based Sal’s Pizza, a family-owned and -operated brand known for its three-pound pizza, is a pretty big deal in Boston. It’s the official pizza of both the Boston Red Sox and the New England Patriots and has a wide footprint in Massachusetts and New Hampshire. Now the brand has opened its first Florida location at Live! at The Pointe in Orlando.

The grand opening was held on Friday, January 24, and the first 200 guests received a free slice.

Sal’s Pizza’s fast-casual brand, with roots in the North End of Boston, adds regional pizza flair to Live! at The Pointe, an entertainment district for dining, live music, nightlife and events. The grab-and-go location offers Sal’s pizza by the slice, both cheese and pepperoni, plus a rotating specialty slice of the day and Sal’s 19” pie with a variety of toppings and combinations. Guests can order their pizza and enjoy it on an outdoor patio situated in the heart of Live! at The Pointe, seven days a week.

“Expanding our popular pizza business and bringing the freshest pizza and highest-quality ingredients to Floridians has been a longtime goal of mine,” says Sal Lupoli, CEO, president and founder of Lupoli Companies and Sal’s Pizza. “Opening our first Sal’s Pizza in Florida at Live! at The Pointe has created excitement not only for me, but for our entire Sal’s team. We’re thrilled to bring our product to Orlando at an innovative new place where friends and families can gather. As a family man, that’s something very important to me.”

“We are thrilled that Sal’s Pizza has chosen Live! at The Pointe for their first Florida location,” adds Kelby Giles, AVP of operations for Live! Hospitality & Entertainment. “This new addition brings a fresh, high-quality pizza offering crafted with the finest ingredients, complementing our other exceptional offerings at Live! at The Pointe.”

Sal’s Pizza has been in business since 1990, when Lupoli opened his first pizza store in Salem, New Hampshire, and now has 130 locations. The business, as home to the 19”, three-pound pizza, also offers a retail line of pizzas and sauces that can be found in stores like Market Basket, Big Y and BJ’s, along with hundreds of K-12 schools and universities nationwide. 

Live! at The Pointe Orlando features food and beverage, social, nightlife and special event experiences within Orlando’s tourism corridor. Located on International Drive, the complex is a short drive from Orlando, Florida’s major theme parks and across the street from the Orange County Convention Center. Live! at The Pointe Orlando was developed by Live! Hospitality & Entertainment, a developer and operator of restaurant and entertainment concepts in the United States and a leader in the food, beverage and entertainment industries. 

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