The New Coffee in Australia Report Offers a Comprehensive Guide to the Size and Shape of the Market at a National Level

The New Coffee in Australia Report Offers a Comprehensive Guide to the Size and Shape of the Market at a National Level

DUBLIN, Ireland–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/reports/c71339) has announced the addition of “Coffee in Australia” to their offering.

Our Coffee in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution or pricing issues.

Forecasts to 2011 illustrate how the market is set to change. Product coverage includes: fresh coffee; instant coffee.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

– Get a detailed picture of the hot drinks industry

– Pinpoint growth sectors and identify factors driving change

– Understand the competitive environment, the market’s major players and leading brands

– Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

Extract from Executive Summary:

Attention Focused on Aging Instant Coffee Consumers Demographic

Manufacturers in the instant coffee sector in Australia are concerned that the demographic profile of instant coffee users is rapidly aging and is now clearly dominated by the over 50s. Younger generations are more attracted to domestic espresso machines of which Australia has one of the highest penetration levels in the world. Nestlé Australia Ltd has introduced several initiatives to modernise the image of instant coffee including new formats, coffee sticks, and flavoured coffee pods.

The Café Culture Is at the Heart of Australian Society

The growth in on-trade consumption of espresso coffee continues to boom as the so-called café culture becomes an increasingly entrenched part of the Australian social scene. Meeting friends and even business acquaintances informally for a cup of coffee is a daily occurrence for many Australians. Along with this growth has come a rapid expansion in the number of chained and franchise coffee outlets. Starbucks and Gloria Jean’s are now firmly established in key cities such as Sydney, Brisbane, Melbourne and Canberra, and even some rural areas. This café culture has led to new coffee blends being introduced in off-trade outlets, enabling consumers to produce on-trade coffees at home using domestic espresso machines.

Companies Mentioned:

Australian Fruit Tea Company Pty Ltd

Cantarella Bros Pty Ltd

Nerada Tea Pty Ltd

Myerton Health Products Pty Ltd

Madura Tea Estates Australia Pty

For more information, visit http://www.researchandmarkets.com/reports/c71339.