The digital era has completely changed the brick-and-mortar landscape, and because of the growing e-commerce industry, brick-and-mortars are asking the question: How do we survive? Staying abreast of customer trends and buying patterns is critical for survival.
Importantly, over the last decade the point of purchase has evolved. This means customers aren’t just buying in-store, they are buying on their phone, at their computer, or on their tablet. By offering online ordering you are enabling customers to place orders on their time.
Here are the four key benefits of offering online ordering for pizzeria owners and other restaurateurs:
Increased Customer Satisfaction. The price of expectation is high. And according to NPD Group, more delivery orders will soon be placed online than over the phone, and QSR Web found that digital restaurant ordering is growing 300 percent faster than dine-in traffic. By offering online ordering, your business is catering to the convenience generation and deepening customer relationships.
New Revenue Stream. Boost sales by introducing a new stream of revenue into your pizza business. By offering the convenience of online ordering, you can usher in additional sales that you wouldn’t normally capture. A new demographic of customers, who may not otherwise visit your establishment, can contribute to your revenue. And this can quickly become a huge source of revenue. For example, online ordering now makes up 45 percent of Domino’s Pizza’s sales in America.
Bigger Check Size. Pizza Sales reports that the average online pizza order is 18% higher than orders by phone. Average online check sizes are generally higher than in-store check sizes because online websites can personalize their upselling and cross-selling items to ensure that shoppers' online baskets are full. Also, when consumers purchase from a person, some psychologists say this makes them purchase less, out of guilt or fear of being judged.
Improved Efficiency. Ordering online improves operational efficiency by effectively eliminating order error. By giving total control to the consumer to place an order, you can streamline your pizzeria's operations and increase throughput. It also helps to cut down on wait times, and by implementing a Self-Service Kiosk you can make take-out simple and quick for your customers.