Agency to Help Restaurant Chain Deliver Premium Pizza Experience
COLUMBUS, Ohio & PITTSBURGH–(BUSINESS WIRE)–Ten United is pleased to announce that it has been retained by Donatos Pizza to serve as agency of record. The billings for the new account will be $7 million.
Ten United will create advertising, promotional, interactive, and in-store materials to boost Donatos’ marketplace presence. This includes constructing a system-wide brand positioning that will be executed locally in every market.
Known for high quality ingredients and exceptional customer service, Donatos has worked hard to stand out as a premium alternative in a saturated market. The family-owned and operated chain is updating its offerings across all touchpoints to align with its consumer demands and lifestyles.
“I’ve followed this brand for years,” said Rick Milenthal, Chairman of Ten United. “Donatos serves the best-tasting pizza in the country, and now we’re going to help bring it to more consumers.”
“We’re thrilled to be partnering with Ten United,” said Tom Santor, Executive Director of Brand Marketing and Public Relations for Donatos. “It’s such a coup for us to find an agency right here in Columbus that possesses the national talent and expertise to help us grow.”
Founded in 1963 by Jim Grote, Donatos (www.donatos.com) is headquartered in Columbus and operates 175 stores, 17 take-and-bake kiosks, and is featured in 10 entertainment/sports venue stations in Alabama, Florida, Indiana, Kentucky, and Ohio. Its menu includes signature Edge-to-Edge® pizzas, oven-baked subs, Baked Ciabatta Sandwiches, garden fresh salads, and Big & Meaty Buffalo Wings. Donatos associates have always striven to create a superior product, hire great people, and adhere to strong principles that promote goodwill in business and in the community.
Ten United is one of the country’s largest independent advertising agencies, with shared headquarters in Columbus and Pittsburgh and an office in Orlando. With annual billings exceeding $200 million, its clients include Airborne, American Eagle Outfitters, Anheuser-Busch, Anthem Blue Cross and Blue Shield, DAD’S Pet Care, Dell, Huntington, International Delight, LAND O LAKES Half & Half, Perkins, Pert Plus, Sears Optical, Sure, Time Warner, and ZonePerfect.