(Press Release) Van Nuys, Calif. (Jan. 17, 2013)—Breakfast restaurant sales total more than $26 billion and are expected to grow 17 percent from 2010 to 20151. Operators can maximize breakfast sales and increase traffic with the helpful guide, “Get a Jump Start on Breakfast.” This resource is published by Otis Spunkmeyer®, an ARYZTA brand—a leading producer of baked goods in foodservice. This guide presents breakfast trends, identifies consumer purchase decision drivers, and provides turnkey product and merchandising solutions that enable operators to capture their share of breakfast sales.
“There are a lot of ways to enhance breakfast menus to increase profits,” says Andrew Wezeman, category manager of cookies, bars and brownies for ARYZTA. “Even successful foodservice operators can give menus a boost by expanding the variety of breakfast foods they offer, by bundling items like muffins, croissants, or Danish pastries with coffee, and capitalizing on the portability of many of those foods.”
Consumers are looking for value in their breakfast meal and operators can offer that by bundling morning menu items into value or combo meals. Bundling can increase check averages and profits. For instance, the profit of coffee sold alone can be nearly doubled if paired with a croissant, Danish, or muffin.
As much as consumers are concerned with value, they are still seeking indulgence in their breakfast options, and most are willing to pay for premium items. Bakery sweets made with rich fruit, nuts, chocolate and other premium inclusions—such as Otis Spunkmeyer baked goods—will draw in customers looking for an indulgent treat.
Operators cannot forget the importance of portability, as 68 percent of restaurant morning meals are ordered to-go and 29 percent are eaten in the car2. On-the-go meal solutions cater to the busy lifestyles of consumers. Otis Spunkmeyer muffins are a tasty grab-and-go option for carry out, and other Otis Spunkmeyer baked goods such as Danish pastries or croissants also satisfy those who are dining to-go.
Catering to the morning cravings of consumers can be easy with the right offerings. Breakfast baked goods such as the croissants, muffins, Danish pastries, cinnamon rolls and English muffins that Otis Spunkmeyer provides can be the simple solution operators need to satisfy customers.