Tanya Sparkman, formerly an executive at Black Angus Steakhouse, is the new vice president of marketing at Peter Piper Pizza as the chain continues building out its senior leadership team.
Founded in Glendale, Arizona, in 1973, Peter Piper Pizza has more than 120 locations in the U.S. and Mexico
Sparkman most recently served as vice president of marketing at Black Angus Steakhouse, where she was responsible for overseeing all facets of marketing, including advertising, R&D, online/interactive/digital, public relations and promotions. She also served on the leadership team providing strategic direction based on consumer insights.
Tanya Sparkman
At Peter Piper Pizza, Sparkman will oversee all aspects of marketing and brand strategy for the flagship concept along with to-go only Peter Piper Express and soon-to-debut fast-casual restaurant Peter Piper Pizzeria. Sparkman will work alongside senior leadership to further develop Peter Piper Pizza’s overall brand presence within the marketplace and support the brand’s continued growth and expansion.
Peter Piper Pizza is a wholly owned subsidiary of CEC Entertainment.
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“With three distinct brand concepts, Tanya is joining the team at a pivotal point as Peter Piper Pizza continues executing its strategic growth initiatives for its corporate and franchised restaurants,” said CEC Entertainment CEO David McKillips.
Sparkman has also held key positions with several major brands, including Outback Steakhouse, The Cheesecake Factory and Fleming’s Prime Steakhouse and Wine Bar. She has more than 20 years of restaurant and hospitality branding and marketing experience.
“Peter Piper Pizza continues to perform and grow at impressive levels,” Sparkman said. “Its half- century legacy of success, guest love and entry into new segments makes this an exciting time to join the brand. I’m honored to be part of this leadership team as we build toward the next 50 years of serving families while accelerating the company’s growth.”
A graduate of Pepperdine University, Sparkman is a world traveler and culinary enthusiast.
