According to bizjournals.com, “The line between eating in and dining out is narrowing.”
“Grocery stores now rival the typical shopping center for merchandising restaurant-brand foods – Starbucks, Dunkin’ Donuts, Quaker Steak & Lube, Bob Evans and California Pizza Kitchen are among a growing number of dining chains with products on supermarket shelves and in freezer cases.”
“‘There is a convenience factor for consumers,” said Kroger Co. spokeswoman Amy McCormick. “Consumers keep telling us they want it.’”
“And what consumers want, they typically get. Columbus-based Donatos Pizzeria LLC is the latest to widen its grocery approach, putting its take-and-bake pizzas into Kroger supermarkets in the Atlanta area. That adds 215 stores in the South to the 130 Kroger stores that sell the pizzas in the Midwest,” the story said.