Take-and-Bake Chain Takes Bigger Bite of Pizza Sales

According to an article from nrn.com, “Someone always benefits during a downtime. As consumers continue to cut back on their dining out dollars, the largest player in the take-and-bake pizza category is seeing sales skyrocket.”

“Papa Murphy’s International Inc., the franchisor of more than 1,100 take-and-bake pizza locations, said its 2008 U.S. systemwide sales totaled $585 million, a 17-percent increase from the year earlier. The jump reflected 102 new store openings and an annual same-store sales increase of 8.5 percent, the company said earlier this week,” said the story. “The rapid expansion for the 98-percent franchised chain is in stark contrast to most restaurant brands that have reported slowed sales and reduced unit openings in 2008”

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