Entertainment Expert & New Challenge Offers People Heartburn-Free Super Bowl

CINCINNATI, Jan. 23 /PRNewswire-FirstCall/ — A new survey of Super Bowl fans finds that the most-wanted foods for game-day may also be the ones most likely avoided — all due to heartburn. Eighty-percent of frequent heartburn sufferers surveyed said that food is a must have at a Super Bowl party, and that the top three favorites on game day were pizza, nachos and potato chips. Many also said that they already avoid spicy (66%), greasy (57%) and tomato- based foods (39%) — meaning that the best-loved snacks could also be left on the buffet. Furthermore, heartburn sufferers said the one food they would love to be able to eat on Super Bowl Sunday, without worrying about heartburn, would be pizza, followed closely by hot wings and chili.

Now, Jeanne Benedict, entertaining expert from the DIY network has joined forces with Prilosec OTC, the number one selling OTC heartburn medicine to help frequent heartburn-suffering fans have a chance at being heartburn-free up to and through Super Bowl. Benedict has developed variations on the best- loved foods to please both “heat seekers” and those who need milder options. Additionally, on January 24, Prilosec OTC will kick-off the Super Bowl Heartburn-Free Challenge, a program that invites frequent heartburn sufferers to begin a course of one Prilosec OTC a day during the two weeks up to and through the Super Bowl to see if they can eat the foods they love on the road to Super Bowl Sunday on February 4.

Favorite Super Bowl Party Recipes — Dial It Up — Or Down

“It’s simple to switch out ingredients on these classics to make something spicy or mild. I created this simple pizza recipe with the Heartburn-Free Challenge-takers in mind. If they are successful they can head straight for the spicy stuff!” says Benedict.

Pizza Alfredo with Spicy Sausage

1 teaspoon canola oil 1/4 cup heavy cream

1/2 lb. spicy Italian sausage, 2/3 cup freshly grated

about 2 links Parmesan Cheese

1 egg 2 tablespoons fresh oregano

leaves, chopped

1 thin crust Boboli shell 1/2 cup freshly shredded

Parmesan Cheese

 

 

Heat oil in a large skillet over medium heat. Remove sausage from casings and crumble into skillet. Cook, stirring occasionally, until browned. Remove from heat and drain sausage of excess grease. Preheat oven to 450 degrees. Whisk together heavy cream, grated Parmesan, and egg in a bowl. Place Boboli shell on a non-stick baking sheet. Spread cream mixture over the top surface of the Boboli shell. Scatter sausage and oregano over sauce and top with shredded Parmesan cheese. Bake for 10 minutes until warm and cheese is melted. Remove from oven and cut into wedges to serve. Makes 6 to 8 wedges.

For A Heartburn-Friendly Variation

Swap out the spicy sausage for 1 cup of cooked, grilled or roast chicken cut into bite-size pieces.

Prilosec OTC Heartburn-Free Challenge

This is the first year that Prilosec OTC will be offering fans an opportunity to participate in the Challenge. The Challenge is designed to prepare frequent heartburn sufferers for their Super Bowl parties by taking Prilosec OTC daily during the time leading up to the game. The survey also revealed that many frequent heartburn sufferers could benefit from trying the Challenge. Fans who would like to sign up for the Challenge can visit http://www.prilosecotc.com/.

“More than half of those surveyed said that they are less than satisfied by the treatment options they are currently taking. Almost seventy-five percent said if they found a treatment that let them eat their favorite foods without worrying about heartburn, their quality of life would improve significantly,” says Todd Brezler, Assistant Brand Manager, Prilosec OTC. “We hope people will take advantage of what the Challenge has to offer.”

About the Survey — Top Ten Super Bowl Foods

The internet survey was conducted by independent survey company, Greenfield Online, Inc. More than 2400 consumers with frequent heartburn, or heartburn two or more days a week, participated in the survey.

Top 10 Super Bowl Foods

Pizza – 29.2% Other – 7.9%

Nachos and dip – 21.7% Popcorn – 4.9%

Potato chips – 10.6% Pretzels – 2.9%

Veggies and dip – 10.1% Chocolate – 2.5%

Chicken Fingers – 8.0% Meatballs – 2.4%

About PRILOSEC OTC

 

PRILOSEC OTC is the #1 Doctor-(1) and Pharmacist-(2) recommended OTC acid reducer, the first of a class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine(3) on the market. For more information about PRILOSEC OTC, visit http://www.prilosecotc.com/. PRILOSEC OTC is distributed by P&G.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

(1) NDC Health, NDC Physician Recommendation Audit (April 2004 – December

2005, Acid Reducer Category). Data on file.

(2) Based on share of recommendations: Pharmacy Today 2004 OTC Survey,

Acid Reducers.

(3) Based on dollar sales. ACNielsen FD+ dollar share of heartburn

(12/28/03 – 5/27/06).