Survey: Consumers Still Focused On Price

According to Nation’s Restaurant News,”Menu prices will pose a dilemma for restaurants this year as operators struggle with rising commodity costs and consumers who remain focused on value, according to a new study by AlixPartners LLP.”

“In the turnaround firm’s survey of 1,000 consumers in December, respondents said they expect to spend 5 percent less on each meal at restaurants this year, or an average of $12.90 per meal versus $13.60 last year. In addition, 11 percent of respondents said they expect to spend $5 or less per meal this year, up from 6 percent who said the same thing last year. Sixty percent of consumers surveyed said they plan to use coupons and promotions to lower their tabs.”

Read more: http://nrn.com/article/survey-consumers-still-focused-price#ixzz1Aw36uzpb