Alhambra, Los Angeles, Pico Rivera and Huntington Park Shakey’s Restaurants to Receive Extreme Makeovers as Part of CEO Tim Pulido’s Five-Year Revitalization Plan
ALHAMBRA, CA (April 19, 2007) – Shakey’s USA today announced the grand re-opening of four new concept restaurants in the Los Angeles county area through July. The Alhambra, Hollywood-Sunset, Pico Rivera and Huntington Park restaurants will receive an extreme makeover as part of CEO Tim Pulido’s five-year plan to shake up and revitalize the nostalgic heritage of the Shakey’s brand.
Pulido’s plan makes provisions for an all-new logo, menu, and store designs for all Shakey’s USA corporate locations as well as franchisees that choose to absorb the expense of the refurbishments. While Shakey’s new look and menu offerings reflect the shift in this country’s attitudes toward style and health, the refined concept also embraces Shakey’s iconic American 53-year heritage.
“After all these years, Shakey’s is definitely on the right track! The remodels are fantastic,” Said Nizar Patel, owner of Shakey’s Pizza Parlor in Palmdale, CA. “When I stepped into the newly remodeled location in Alhambra, I was pleasantly surprised—it far exceeded my expectations.”
Construction on the Alhambra store was complete April 1, 2007. The grand re-opening event is set for April 26, 2007. By 2008 Pulido plans to have remodeled all remaining corporate stores, 15 franchise stores, and develop 12 additional new stores in Southern California and other select markets.
“Franchise owners have been waiting for this kind of stewardship for a long time. Tim’s plan has gotten me so excited that I am preparing to remodel my own restaurant as well as opening two new locations,” said Dean Chi, Owner of Shakey’s Pizza Parlor in Upland, CA “Words can not express how excited I am about this new era of Shakey’s.”
The new and emboldened Shakey’s Pizza Parlor is making it even easier for busy families to reconnect with each other in an environment that offers something for everyone – great food at affordable prices, a comfortable unhurried atmosphere conducive to couples, families or large groups, and entertainment options that include flat screen TVs and a dedicated arcade for the kids. Shakey’s Pizza Parlor’s refreshed, contemporary atmosphere lets guests savor new gourmet pizzas, hearty salads and Firestone Micro-brew beers, or they can recapture the memories of their youth with Shakey’s classic pizza, fried chicken and Mojo® potatoes – but with zero trans fat!
Shakey’s is demonstrating its health-conscious leadership in the fast casual category by being among the first to adopt legislature that bans cooking with trans fat oils in Los Angeles area kitchens.
“Shakey’s is very much in tune with the changing culture of ‘family time’ and understands that families today seem to have less and less of it every day,” said Tim Pulido, CEO, Shakey’s USA. “And while we’re excited about our all new premium ingredients, we’re even more thrilled to offer lighter, healthier alternatives like salad and trans fat-free fried foods, adding even more value to family meal time.”
ABOUT SHAKEY’S® USA
For more than 50 years, Shakey’s has been the place for family and friends to enjoy good food and good times. Shakey’s first opened its doors in April 1954 in Sacramento. Still today, Shakey’s serves its original thin crust pizza, crispy fried chicken and famous Mojo® Potatoes —sprinkled with secret seasoned breading and deep-fried. Shakey’s USA, Inc is headquartered in Alhambra, Calif.