Irvine, CA (April 2008) – Savvy operators know that creating and maintaining a differentiating position will positively increase patron traffic.  One way to achieve this is to get more creative with their menu and target the nutrition-conscious patrons.  With summer just around the corner, Fresh Hass Avocados makes it easy to turn a house salad into the special of the month, or to create a new signature dish such as Avocado, Citrus and Rock Shrimp Salad.  What’s more, avocados contribute nearly 20 vitamins, minerals and beneficial plant compounds that can contribute to the nutrient quality of your diet.

For more creative promotion and salad ideas for the summer contact the Hass Avocado Board for your free copy of the Foodservice Promotion Guide for Fresh Hass Avocados at 1-800-370-3782.

About the Hass Avocado Board
The Hass Avocado Board (HAB) was established in 2002 after approval by producers and importers of Hass avocados in a national referendum.  A 12-member Board administers the program.  Over 20,000 producers and 100 importers are involved in the HAB which covers fresh domestic and imported Hass avocados sold in the U.S. market.