Restaurant Industry Veteran Joins the World’s Largest Submarine Sandwich Franchise
MILFORD, Conn., June 4 /PRNewswire/ — The Subway Franchisee Advertising Fund Trust (SFAFT) today announced the appointment of Jeff Moody as Executive Director and Chief Executive Officer. SFAFT creates advertising and marketing programs that are designed to build profitable sales and promote the image of the SUBWAY(R) restaurant chain.
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“Jeff Moody was chosen from a very good field of candidates with a wealth of marketing experience. What set Jeff apart was his unique combination of marketing and operations experience, which will be a huge asset to our franchisees,” said Jeff Offutt, SFAFT Chainwide Board Chairman. “Jeff’s collaborative and team oriented approach will be a benefit not only to our franchisees, but to the entire SUBWAY(R) family.”
“I am thrilled and honored to be joining the SUBWAY(R) family,” said Mr. Moody. “The SUBWAY(R) brand is a global powerhouse with nearly 28,000 locations worldwide. We not only want people to Eat Fresh(TM), but we also have to act and think “fresh” to own the customers of today and tomorrow. SUBWAY(R) restaurants are better positioned to do this than any other QSR while providing positive same store sales growth for our franchisees. I look forward to working with SUBWAY(R) co-founder Fred DeLuca, our franchisees, the Chainwide SFAFT and local market Boards, our agency partners, and all the members of the SUBWAY(R) family.”
Moody joins SFAFT from Metromedia Restaurant Group, one of the world’s leading multi-concept table-service restaurant groups, with more than 800 restaurants in the U.S. and abroad, where he served as Chairman, Chief Executive Officer, and President from 2005 to 2007. During Moody’s tenure, he revamped menus, restructured operations, and rebuilt franchise relations for major chains including Bennigan’s Grill & Tavern, Steak and Ale Restaurant and Ponderosa. He also served as President of Metromedia Steakhouses from 2003 to 2005.
Moody served as a Vice President, Marketing and Corporate Officer for GE Major Appliances from 1999 to 2000 and was President of KFC restaurants for Tricon Global Restaurants from 1997 to 1999. Prior to his position at Tricon, Moody held leadership positions at PepsiCo for various divisions, including Pizza Hut and PepsiCo Restaurants International for 10 years. He led the global expansion of Pizza Hut’s Stuffed Crust Pizza which drove record sales and profits in U.K., Europe, and parts of Asia.
Moody holds a Masters Degree from Northwestern Kellogg School of Management and received his Bachelors Degree from Amherst College.
About SUBWAY(R) Restaurants
The SUBWAY(R) Restaurant chain is the world’s largest submarine sandwich franchise, with more than 27,000 locations in 85 countries. In 2002, the SUBWAY(R) Restaurant chain surpassed McDonald’s in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY(R) Restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY(R) Restaurant chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2007 — for the 15th time in 20 years. For more information about the SUBWAY(R) Restaurant chain, visit www.subway.com. SUBWAY(R) is a registered trademark of Doctor’s Associates Inc.