Study: Pizza Hut Ads Most Effective Among Pizza Brands

“The nation’s biggest pizza brands have deployed multimillion-dollar ad budgets on deal- and value-focused national commercials, but brand-building touting more than price points also has broken through with consumers in 2011,” reports Nation’s Restaurant News.

“According to advertising research firm Ace Metrix, Pizza Hut, Domino’s, Papa John’s and CiCi’s Pizza have debuted 46 national commercials so far in 2011, and ads promoting products and prices have racked up some of the highest “Ace Scores.” Pizza Hut had the No. 1 ad for its Stuffed Crust Pizzas, with an Ace Score of 634 out of a possible 950. Domino’s highest-scoring commercial, which promoted its improved chicken items, had an Ace Score of 629, placing it third in the pizza segment’s rankings. Ace Metrix calculates Ace Scores by surveying consumers about advertisements’ persuasiveness and watchable qualities.”

Read more: