Study Finds Blaze Pizza Is America’s Favorite Quick-Service Pizza Chain

Blaze easily edged out Pizza Hut and Papa John's for the top position in the annual Market Force Information survey of consumers.

Blaze Pizza, the Pasadena, California-based fast-casual leader, is America’s favorite quick-service pizza chain, according to a new large-scale consumer study by Market Force Information.

Blaze now has more than 300 restaurants in 42 states and five countries. In July 2017, the research firm Technomic said Blaze was the fastest-growing restaurant company in history. The chain also topped Franchise Times’ 2018 Fast & Serious list of the “smartest-growing brands.”

Earlier this month Blaze announced that it was the first national chain to offer a keto-friendly crust, which boasts just two grams of carbs per slice. The company also started offering delivery last summer in a partnership with Postmates.

In the Market Force study, Blaze beat out last year’s No. 1 finisher, Pizza Ranch, which failed to receive enough votes to even make the list in 2019. Second place went to take-and-bake chain Papa Murphy’s, while Marco’s Pizza claimed third. Those three brands easily outpaced big-box chains like Pizza Hut, Papa John’s and Little Caesars.

Papa Murphy’s and Blaze Pizza also led in every consumer experience category except staff friendliness, which went to Marco’s. Papa Murphy’s was No. 1 in the food quality and value categories, while Blaze Pizza was the clear winner in atmosphere, curb appeal and healthy options. Blaze tied for first with Marco’s for speed of service.

The survey was conducted online in May 2019 across the U.S. The pool of 7,668 respondents represented a cross-section of the four U.S. Census regions. They were asked to rate their satisfaction with their most recent QSR experience and the likelihood that they would recommend that restaurant to others.

In other QSR segments, In-N-Out Burger, a West Coast chain with a cult following, ranked No. 1 among burger chains for the third consecutive year, followed by Five Guys in second place and Culver’s in third. Chipotle ranked first in the Mexican food category, while Jersey Mike’s took first place in the sandwich segment.