Snowdonia Cheese Company Unveiled to US Market

The Snowdonia Cheese Company’s wide range of flavorful Welsh cheeses are now available to consumers in North America.

This summer marked the launch of Snowdonia cheeses into the US market. This exclusive partnership with Atalanta Corporation, one of the country’s largest cheese importers, will offer the vibrant colored waxed cheeses from North Wales to US supermarkets, specialty retailers, club stores and foodservice distributors nationwide.

Snowdonia made its grand debut at the 2014 Summer Fancy Food Show to great fanfare as part of Atalanta’s booth, and also with the wide range of Welsh producers exhibiting in the Welsh Government’s Food and Drink Wales Pavilion.

Snowdonia Cheese has established itself as the “product of choice” by many gourmet restaurants and travel industry caterers. Their cheeses can be found on some of the world’s leading airlines, as well as cheese boards at many prestigious sporting and cultural events.

“This is an exciting and important development for our company, and will mean that Snowdonia cheese will soon be available throughout the United States and Canada,” said Snowdonia’s Commercial Director Richard Newton-Jones.

The award-winning line of cheeses have struck gold in several important competitions, including the British Cheese Awards and the Wales True Taste awards.

About Atalanta

Atalanta Corporation is a leading US importer and marketer of food products from around the world. Started in 1945, Atalanta is a leader in providing the American consumer with cheese and specialty food products from over 65 countries. They market some of Europe’s most popular brands such as Beemster, Collier’s, Wexford, Toschi and Ferrarelle. To learn more about Atalanta, visit www.atalantacorp.com.

About Snowdonia

Snowdonia Cheese was formed in 2001 as a joint venture by a group of North Wales dairy farmers, who identified a gap in the market for a premium, contemporary range of cheeses. Snowdonia, which is based in Rhyl, began with a 21-year business plan. During the first 10 years, the company expanded its initial goal of establishing a presence in UK fine-food retailers and gourmet food-service outlets to entering the export business.Since then the company has seen its popularity among cheese lovers soar, with more than 2,000 UK outlets and availability in 13 countries around the world.

There are currently 10 varieties in the Snowdonia cheddar product line. Each cheese is packaged in its own distinctive colorful wax and includes such flavors as ginger, garden herbs, chilies and whisky. The Little Black Bomber leads the way as a multiple award-winner and runner-up in the cheese category by the prestigious Fine Food Digest in its Best Brands Survey 2013-14. Among the other uniquely flavorful products are the Red Devil, Green Thunder, Pickle Power, Ginger Spice, Amber Mist and Bouncing Berry, which were recently joined by a new variety – Red Storm, an 18 month-aged vintage Red Leicester cheese.

For more information about the Snowdonia Cheese Company visit www.snowdoniacheese.co.uk.