Time is precious, and people are busy. With today’s rapid pace of life, consumers don’t want to wait around for their food at a restaurant. It’s no surprise that online ordering systems are gaining popularity. A study by the Interactive Advertising Bureau found that 69% of consumers order food online using a mobile device, and 50% had downloaded a restaurant’s app. For restaurant owners, an online ordering system is a no-brainer, but to really skyrocket sales and build customer loyalty, you have to engage in constant marketing programs both online and offline.
Put It in Print
An easy way to market your online ordering is to ensure that all of your printed materials—such as pizza boxes, menus and store signage—are kept up-to-date. You can save money on reprinting by using adhesive labels telling consumers where they can order online.
Provide Some Delicious Deals
Everyone loves a good deal, so give your customers some incentives to order online. It’s best to create online-only promotions to push customers to the web, such as “20% off your first online order.” Loyalty programs also reward customers to continually order online from you.
MenuDrive offers a robust coupon builder, which allows you to create virtually any promotion and loyalty program with unlimited reward options. Both tools will work to help keep your loyal customers happy when ordering online.
Communicate Your Offers
Email marketing and online ordering go hand-in-hand. People receiving email promotions at their desks or smartphones are more likely to order because it’s convenient. Your online ordering system should also assist in capturing guests’ emails to fuel future campaigns. With a growing audience, MenuDrive can contact your customers automatically with its Email and Text Program, and the customer data is always available to download.
You can also reach customers through social media sites like Facebook, Twitter and Google+. These sites are no-cost ways to share your online-only deals with customers on platforms that most are already using.
You want an online ordering system that works for you and makes marketing effortless. Signing up for an ordering service like MenuDrive gives you a suite of automated marketing tools, such as Loyalty Programs, Email and Text Marketing, as well as Advanced Coupons that will guarantee you more results. Isn’t it great to have more?