SEEING RED: USE DOLE® FROZEN CRANBERRIES TO COLOR AND FLAVOR MENUS ALL YEAR LONG

Westlake Village CA (October 2007)— DOLE Frozen Cranberries deliver DOLE quality fruit when you need it for seasonal beverages, baked goods, condiments, sauces and sides. Equally important to health-conscious diners, nutrition research has elevated the cranberry to Superfood: an excellent source of vitamin C, a good source of fiber and supplier of antioxidant phytonutrients. After the holidays, use the distinctive, tangy flavor, spectacular ruby color, and endless versatility of DOLE Frozen Cranberries to profit from cranberry popularity.   Dolefoodservice.com offers a selection of innovative and exciting cranberry menu applications like Open-Faced Turkey and Brie Sandwich with Cranberry-Vodka Mayonnaise.

For more information about DOLE Frozen Cranberries and the entire line of DOLE Frozen Fruits, visit www.dolefoodservice.com. To speak directly to a Dole sales representative, call 1-800-723-9868.

About Dole Food Company, Inc.

Dole Food Company, Inc., with 2006 revenues of $6.2 billion, is the world’s largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers.  Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research.

DOLE is a trademark of Dole Food Company, Inc.